Case Studies
Jenny Martinez
Jenny Martinez skyrocketed to fame on TikTok, winning over 5 million fans with her warm, family-centered Mexican cooking. We saw an opportunity to fill the need for more Hispanic-oriented lifestyle brands in the U.S. and transformed her online popularity into a full-scale brand catering to an underserved hispanic consumer base.
Create:
Brand Identity, Brand Architecture, Product Inspiration and Packaging Design
Build:
Licensing Partnerships, Line Extensions, Retail Sales
Support:
Retail Events, Activations , Media, Marketing Materials
Novogratz
The Bureau transformed The Novogratz duo from TV designers into a powerhouse home brand, creating one of the largest licensed home goods collections in the U.S. Their bold, high-low aesthetic blends vibrant design with affordability. We secured licensing deals across furniture, bedding, accessories, wallpaper, lighting, and textiles, along with strategic retail partnerships across all major US retailers. Now generating over $100 million in sales annually, the Novogratz brand is a top seller at Walmart, Target, HomeGoods, and Amazon.
Create:
Brand Identity, Design, Logo, Typography, Print + Pattern Library
Build:
Licensing Partnerships , Line Extensions, Celebrity Collaborations
Support:
Retail Events, Activations , Media, Marketing Materials, PR, Advertising, Trade Shows, Collaborations
Fred Segal
Fred Segal, an iconic LA fashion brand, needed a modern refresh. We rebranded it from the ground up, launching a 17,000 sq. ft. Sunset flagship with 150+ events in its first year, plus a Malibu location to reconnect with high-profile consumers. Exclusive collaborations with Ralph Lauren and CB2, along with global expansion into Japan, Taiwan, Korea, and Europe, solidified its cultural influence. This revitalization led to its successful sale to a high-net-worth investor in 2020.
Create:
Brand Identity, Brand Architecture, Retail Design and Build, Product Inspiration, and Packaging Design
Build:
Licensing Partnerships, Line Extensions, Retail Sales
Support:
Retail Events, Activations , Media, Marketing Materials
Thirteen Lune
Thirteen Lune is the leading multi-brand beauty platform highlighting BIPOC-founded brands. To accelerate growth, we secured a JCPenney partnership, launching in 609 stores in one year, expanded into international markets, and collaborated with American Airlines. We also introduced a full cosmetics, skincare, and fragrance line with Nicole Richie as the face and opened a flagship store in LA. These efforts skyrocketed revenue from under $1 million to $50 million in 18 months, cementing Thirteen Lune’s industry leadership.
Create:
Brand Identity, Brand Architecture, Product Inspiration and Packaging Design, Store Design and Planning
Build:
Licensing Partnerships, Line Extensions, Retail Sales
Support:
Retail Events, Activations , Media, Marketing Materials, Collaborations
Cindy Crawford
Cindy Crawford transformed from a media personality into a powerhouse lifestyle brand, expanding into home and design. We identified key opportunities, secured top retail partnerships, and launched Cindy Crawford Home nationwide. Within a year, the brand generated over $200 million in sales, solidifying her as a leader in the home and lifestyle market.
Create:
Brand Identity, Brand Architecture, Product Inspiration and Packaging Design
Build:
Licensing Partnerships, Line Extensions, Retail Sales
Support:
Retail Events, Activations , Media, Marketing Materials
Tara Stiles Strala Yoga
Tara Stiles is a globally recognized wellness leader, blending tai chi’s mindful movement with yoga’s ease to create Strala Yoga. Her “living softly” philosophy has built a massive global community, making her a sought-after brand partner, with Strala studios around the world. Recent partnerships include fitness, hospitality, and skincare.
Create:
Product Inspiration and Development and Packaging Design
Build:
Licensing Partnerships, Line Extensions, Retail Sales, Collaborations, Social Media Partnerships
Eir NYC
Eir NYC, a trailblazer in clean beauty, tapped The Bureau to expand its retail presence and reach a wider audience. We secured key global retail partnerships, strengthened its strategy to connect with wellness-focused consumers, and amplified social media engagement. This year, Eir NYC launched in new retail chains and boutiques, marking significant growth.
Create:
Brand Book, Brand Positioning, POS Support, Social Media Strategy
Build:
Licensing Partnerships, Retail Sales
Adidas Moves
Through a new fragrance launch, Adidas expanded beyond their traditional sportswear positioning. Partnering with Adidas and Coty, we developed the packaging, logos, and campaign strategy for Adidas Moves. The dynamic launch, featuring January Jones in her first major media role, redefined the intersection of sports and fashion. Adidas Moves became the world’s largest mass men’s fragrance, generating $250 million in sales and reshaping the sports and lifestyle market.
Create:
Brand Identity, Brand Architecture, Product Inspiration and Packaging Design, Store Design and Planning
Build:
Licensing Partnerships, Line Extensions, Retail Sales
Support:
Retail Events, Activations , Media, Marketing, Collaborations
Symbiome
Symbiome combines microbiome science with luxury skincare, offering high-performance products that win over consumers instantly. Though not yet widely known, we focused on increasing brand visibility by securing strategic retail partnerships and expanding its reach. This year, Symbiome landed key global retail deals and is in talks with major airlines and hotels, setting the stage for significant growth in the luxury skincare market.
Build:
Licensing Partnerships, Retail Sales
The Red Lion Inn
The Red Lion Inn blends historic charm with a bold, artistic spirit, making it a cultural icon in Stockbridge, Massachusetts. With deep brand recognition and a storied past, the Inn has long been a haven for creatives, thinkers, and tastemakers. Our focus is on evolving this legacy beyond its classic New England roots—expanding retail offerings, elevating brand storytelling, and positioning the Red Lion Inn as a destination that marries tradition with contemporary culture.
Create:
Product Inspiration and Packaging Design
Build:
Licensing Partnerships, Line Extensions, Retail Sales
Ralph Lauren
In 2016 we partnered with Ralph Lauren to launch the first-ever RRL shop-in-shop with an exclusive reissue of the iconic 1992 Stadium Collection. The shop at Fred Segal generated massive public interest and media attention. The collection sold out in two days, making it a top-performing retail activation, generating hundreds of millions of PR impressions.. This success earned Fred Segal the title of 2018 Retailer of the Year by the American Apparel and Footwear Association.
Create:
Retail concept and design
Build:
Retail sales and partnership with Fred Segal
Support:
John Legend Participation, PR, Activation and event
Browns US Launch
We developed and launched Browns in an exclusive pop-up in LA, merging their distinct styles and solidifying its status as a fashion destination. Over two months, events in LA and London featured music and pop-culture icons, blending Browns’ high fashion with LA’s laid-back luxury. This cultural exchange introduced Browns to LA’s fashion consumers and media. A strategic press rollout, including Women’s Wear Daily, Cheddar, and The Hollywood Reporter, generated over 35 million media impressions. The launch event drew 268 industry leaders from Apple, CAA, Capitol Records, and more.
Create:
Partnership Concept and Development, Retail Design and Experience
Build:
Connected the Brand Teams, Negotiated the Terms
Support:
PR and Activation, Celebrity Participation, Social Media Promotion
Mastercard
Pushing the boundaries of experiential retail, and we partnered Mastercard and MadeWorn to create an interactive shopping experience timed to Coachella. This collaboration blended technology, fashion, and music culture in a groundbreaking way. Mastercard outfitted shop windows with a touchscreen display, allowing shoppers to browse and purchase without entering the store. MadeWorn transformed the space into a festival-inspired campground, complete with a stage and tour bus.The launch event drew notable guests like Gene Simmons and Jason Momoa, amplifying the partnership’s impact. The activation generated 54,661,322 media impressions, solidifying Fred Segal’s position as an innovator in interactive retail.
Create:
Partnership Concept and Development, Retail Design and Experience
Build:
Connected the Brand Teams, Negotiated the Terms
Support:
PR and Activation, Celebrity Participation, Social Media Promotion